Blood Donation BehaviourVideo lecture by Carolin Saltzmann at the DoRN Symposium
7 June 2022

Photo: UHH/Prof. Boenigk/Pixabay
On June 7, the Donor Research Network hosted a symposium at the University of Queensland in Australia presenting several global studies on the donation of substances of human origin such as blood, plasma, platelets, stem cells/bone marrow, organs/tissues, and breast milk for the health sector.
Together with Professor Boenigk, Ms. Saltzmann leads our DRK-Research cooperation on Blood Management. In this context, she presented their joint study entitled "On consciousness of the decision to discontinue blood donation: Intention to return and effective recovery activities". The study aims to (1) explore the consciousness of blood donors’ decision to stop donating blood, (2) analyze the association with the donors’ intention to return to blood donation and the various reasons for discontinuation, and (3) identify effective activities for the recovery of donors who are no longer donating blood. It features survey data of former German blood donors (n = 1263) who did not donate blood for greater than 36 months. The results show that former blood donors may be located at distinct stages of consciousness about their decision of discontinuation. Furthermore, the findings indicate that the intention to restart blood donation and the most important reasons for discontinuation vary depending on the consciousness. The most effective activities for recovery are more flexible donation hours, appointment scheduling online, and sending out reminders.
You can find the presentation here (link).