Research Cooperation Health Marketing
Voluntary blood donations are to date the only means to satisfy the growing demand for blood products. Hence, knowledge on professional blood donor management throughout the entire donor cycle is needed to influence blood donor acquisition, retention and recovery positively.
Against this backdrop, a research cooperation was initiated in September 2010. This Health Marketing Cooperation brings together the DRK Blutspendedienst North-East (German Red Cross Blood Donation Service North-East) and the professorships of Prof. Dr. Silke Boenigk and Prof. Dr. Michel Clement from the Universität Hamburg. The aim of this cooperation is to use scientific insight on blood donor research to base new strategies and actions of the German Red Cross blood donation service North-East.
With this endeavor, knowledge is gained which contributes to the global task to increase the present and future willingness of people to donate their blood voluntarily. Besides Prof. Dr. Silke Boenigk the PhD candidate and research assistant Carolin Saltzmann, M.Sc. takes an active part in the research cooperation.