Research

Our Nonprofit research team deals with the particularities of NPO management as well as its interfaces with administration and market-oriented companies. Topics are among others: Donations of Money, Time and Blood, Philanthropy in Europe, Nonprofit Governance, Nonprofit Management and Leadership, Nonprofit Branding & Marketing, Social Innovations and Impact, etc. Our research takes up current practical challenges and is internationally and empirically oriented.

In 2010 we entered a research cooperation with the DRK Blutspendedienst Nord/Ost (Link to German Red Cross Blood Donation Service North-East) on “Health Marketing” in the area of Blood Donation Research.