Charlotte Labbafi, M.Sc.

• since November 2022: Research assistant at the professorship of Prof. Dr. Boenigk
• July 2021 to October 2022: Professional experience as sales manager at DIE KAFFEEREI Rösterei GmbH and elbgold Röstkaffee GmbH
• January 2020 to June 2021: Professional experience as fundraiser at Teach First Deutschland gGmbH
• September 2017 to March 2019: Work experience at the DAAD Regional Office for Africa in Nairobi, Kenya
• October 2015 to November 2016: Work experience as an employee in the project #UHHhilft - study orientation for refugees
• October 2016 to September 2019: Master's degree (M.Sc.) in Interdisciplinary Public and Nonprofit Studies at the University of Hamburg. Topic of the master's thesis: "Sustainable Consumption - A Study on how to motivate Consumers to buy Fair Trade Products"
• October 2012 to September 2015: Bachelor's degree (B.A.) in Social Economics at the University of Hamburg. Topic of the bachelor's thesis: "The influence of brand awareness on the success of nonprofit organizations"

Nonprofit marketing with a focus on brand management

Publications

Conference Papers

• Labbafi, C. (2024). Strategic Brand Management in Nonprofit Organizations: Empirical Insights on the Implementation Gap in German NPOs. ISTR Conference, Antwerpen, Belgium.
• Labbafi, C. (2024). Brand Inclusivity: Conceptualization, Scale Development, and Validation. Colloquium Management Science, Universität Freiburg, Germany.
• Assmann, C. (2024). Nonprofit-Branding – Implementierungsproblematik. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft e.V., Lüneburg, Germany.
  
• Assmann, C. (2023). Toward Nonprofits' Challenges of successful Brandmanagement. Colloquium Management Science, Universität Bayreuth, Germany.

Teaching Activities:

Master Interdisciplinary Public and Nonprofit Studies

Interdisciplinary Master's Course

• Lecture and Exercise, 6 ECTS
• Winter Semester 2024/25

Nonprofit Marketing and Branding

• Seminar, 6 ECTS
• Sommer Semester 2024

Bachelor Socioeconomics

Public and Nonprofit Management

• Lecture with Exercise, 6 ECTS
• Winter Semester 2022/23, Winter Semester 2023/24, Sommer Semester 2024

Theoretical and Practical Aspects of Public & Nonprofit Management

• Lecture with Exercise, 6 ECTS
• Summer Semester 2023

Selected Problems of Nonprofit Management: Fundraising

• Seminar, 6 ECTS
• Summer Semester 2023

Service Learning

• Seminar, 6 ECTS
• Winter Semester 2023/24, Sommer Semester 2024, Winter Semester 2024/25