University of Hamburg - to research, to teach, to educate and form, to homepage
Management of Public, Private and Nonprofit Organizations

Photo: UHH/Weimer

Professorships

Blood Donor Management (DRK-Research Cooperation)

Blood donor organizations face the daily challenge of ensuring that the population is supplied with sufficient blood products. Voluntary blood donations are still the only way to meet the growing demand for blood. Against this background, the Research Cooperation Health Marketing between the DRK Blood Donation Service North-East and the professorships of Prof. Dr. Silke Boenigk and Prof. Dr. Michel Clement at the University of Hamburg was initiated in September 2010. This focuses on three main topics: "Society and blood donations", "People and blood donations" and "Blood donation marketing".

In order to approach these subject areas, donor relationship management (DRM) is used. DRM is primarily concerned with the relationship between the blood donation organization and its donors. This relationship is considered in the three phases of the donor lifecycle, the recruitment, retention, and recovery of donors. Based on scientific findings of donation research, new strategies and measures for the DRK blood donor service North-East are to be derived.

Publications (Selection):

  • Saltzmann, C. (2023). How to convert whole-blood donors to plasma donors: An investigation of the mechanisms of awareness of need for plasma and donors' perception of response efficacy. Transfusion Medicine, online first. DOI: 10.1111/trf.17316
  • Saltzmann, C. & Boenigk, S. (2022). Blood donor's usage intentions of donation appointment-scheduling systemes during the COVID-19 pandemic and beyond. Journal of Philanthropy and Marketing, 27(3). DOI: https://doi/10.1002/nvsm.1756.
  • Saltzmann, C. & Boenigk, S. (2022). On consciousness of the decision to discontinue blood donation: Intention to return and effective recovery activities. Transfusion Medicine, 32(3), 193-209. DOI: http://doi.org/10.1111/tme.12859.
  • Soliman, M. & Boenigk, S. (2019). Individual Life Events and Blood Giving. Journal of Consumer Marketing, 36(7), 926-938. DOI: 10.1108/JCM-02-2018-2588
  • Sundermann, L. M. & Leipnitz, S. (2018). Catch Them If You Can: The Effect of Reminder Direct Mailings on the Return Rate of First-Time Donors. Journal of Nonprofit & Public Sector Marketing, 31(1), 42-60. DOI: 10.1080/10495142.2018.1526733
  •  Studte, S., Clement, M., Soliman, M., & Boenigk, S. (2019). Blood donors and their changing engagement in other prosocial behaviors. Transfusion Medicine, 95(3), 1002-1015.  DOI: 10.1111/trf.15085
  •  Sundermann, L. M. (2017). Share experiences: receiving word of mouth and its effect on relationships with donors. Journal of Services Marketing, 32(3), 322-333. DOI: 10.1108/JSM-08-2016-0319
  • Sundermann, L. M., Boenigk, S. & Willems J. (2017). Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations. International Review on Public and Nonprofit Marketing, 14(3), 321-340. DOI: 10.1007/s12208-017-0174-2
  •  Sundermann, L. M., deKort, W. L. & Boenigk, S. (2017). The ‘Donor of the Future Project’ — first results and further research domains. Vox Sanguinis, 112(3), 191-200. DOI: 10.1111/vox.12484