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Research laboratory

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Research laboratory

Standardized interviews

The purpose of quantitative surveys is to attempt to gain information about specific issues or interrelations within a population group using standardized methods which, as far as possible, create the same conditions for all interviewees. This can take the form of standardized telephone interviews, personal interviews, or online surveys, for example. The distribution and frequency of certain response categories is of greater relevance here than the interviewee’s personal opinion or perception.
The Survey Lab in the Faculty of Business, Economics and Social Sciences offers you a wide range of options for the performance of standardized surveys:

Telefon und Stift

Photo: UHH/Sukhima

Computer-assisted telephone interviews (CATI)

Do you want to carry out a standardized telephone survey? We would be happy to help you plan, perform, and evaluate standardized telephone interviews using Voxco.

Laptop und Handy

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Computer-assisted web interviews (CAWI)

Do you want to perform a survey using standardized online interviews? The WISO Research Lab helps you create, perform, and evaluate online surveys using LimeSurvey or SoSci Survey.

Tisch mit Tasche, Kaffeetasse und Wasserglas, man sieht die Hände von zwei Personen auf dem Tisch liegen

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Computer-assisted personal interviews (CAPI)

Do you want to perform a computer-based, personal offline survey? Learn about the possibilities for performing surveys with Voxco Mobile Offline!

Hand mit Stift füllt einen Fragebogen aus

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Paper-assisted personal interviews (PAPI)

Do you want to carry out a paper-based, personal survey? We would be happy to help you create questionnaires, collect the data, and read out the questionnaires automatically using ABBYY FlexiCapture.