New publication on the brand management of nonprofit organisations

15 October 2025

Photo: Taylor & Francis Online

The following article has been published online first:

Labbafi, C. (2025). Let´’s Get in Touch: The Impact of Branding Touchpoints on Nonprofit Brand Consideration. Journal of Nonprofit & Public Sector Marketing, online first. https://doi.org/10.1080/10495142.2025.2571542

Latest articles

Titelblatt Nonprofit Management and Leadership

Photo: Wiley Online Library

17.05.2023|Press release

New publication on NPO donor inspiration in peer-to-peer fundraising

The following article has been published online first:

Hesse, L. & Boenigk, S. (2023). Donor inspiration in nonprofit management: Conceptualization and measurement in a peer-to-peer context. Nonprofit Management & Leadership, online first. DOI: 0.1002/nml.21566

Photo: Wiley Online Library

03.04.2023|Press release

New publication on plasma donations: analysis of a strategy for the further development of whole blood donors

The following article has been published online first:

Saltzmann, C. (2023). How to convert whole-blood donors to plasma donors: An investigation of the mechanisms of awareness of need for plasma and donors' perception of response efficacy. Transfusion, online first. DOI:10.1111/trf.17316