Nadja Schweiggart, M.Sc.

• Consumer behavior
• Decision-making processes in consumers
• Tourism
• Attitudes towards animals in the tourism system
• Destination management

Before joining the CMI as a research associate, Nadja Schweiggart worked as a consultant in a leading strategy consultancy in the tourism industry in Hamburg and in the online marketing / social media domain of the German National Tourist Board (DZT e.V.) in Brussels.

During her studies, she further supported the market research institute of the Hochschule Heilbronn (Heilbronner Institut für angewandte Marktforschung) and worked closely with TUI Deutschland for various projects in the sales strategy field.  

Schweiggart, N. (2020) “Strategic considerations and bias in review providing behavior in collaborative consumption / The Effects of Airbnb’s double-blinded review system on traveller’s reviewing behaviour: A critical incident study”

Schweiggart, N. (2018) “Führende Unternehmen des Cross-Channel-Managements und Implikationen für die TUI Deutschland GmbH”

2018-2020: Katholieke Universiteit Leuven (KU Leuven), Belgium
Master in International Business Economics and Management (M.Sc.) (with distinction)

2015-2018: Hochschule Heilbronn, Germany
Bachelor Tourism Management (B.A.)