Hello and welcome!
We recently broadened the scope of our research, which had previously focused primarily on behavioral decision making and new product design, to include the underlying issues of innovative marketing in a multicultural world. Our research comprises the perspectives and interests of producers, consumers, and societies. We investigate decision-making processes in different areas of human (inter)action, including decision making from the consumer’s perspective, within or between organizations (private and non-profit organizations), and across borders and cultures.
Professional market research forms the methodological basis of our work. We combine causal effects modeling with experimental design techniques to support our in-depth investigations of decision making in the market place. To gain insights into the processes that underpin observable choices, we also take advantage of innovative measurement methods (e.g., mobile market research through proprietary software). Our summary reports and presentations provide guidance to practitioners and specific recommendations for action.
Human decision making influences multi-ethnic marketing and innovation in particular. New products need to be interpreted within diverse market places and adopted by their human actors. Behavioral sciences can contribute to improving products and services (and hence, the quality of life) by steering innovation and its adaptation in culturally diverse environments. For this, we place a special emphasis on sustainable innovation in both developed and emerging countries.
All in all, we provide guidance for better decisions that improve the benefits for human actors, organizations, and societies in the long run. The insights derived from our research help companies to position themselves strategically in the global market place. They also contribute to developing innovative and sustainable products or services, as well as consumers’ well-being. To ensure accessibility and the application of our research, we collaborate with research institutions, enterprises, and social organizations in Europe and farther afield. Furthermore, we transfer our findings into various business-oriented settings, such as workshops and consulting projects. Have we grabbed your attention? No matter whether you have a scientific or business interest, please contact us with your project ideas or any initial questions. We look forward to hearing from you!