Masterarbeiten / Master Theses

We are pleased that you consider writing a Master thesis at our chair!

At the Chair of Marketing and Innovation, you have the opportunity to propose your own topics or to conduct research in the Chair's subject areas. In particular, applications with the thematic content of empirical research in the field of Artificial Intelligence are preferred. For a more specific exchange, please contact Mr. Daniel Hörauf at daniel.hoerauf"AT"uni-hamburg.de .

You also have the opportunity to write your thesis on one of the four focus topics:

Focus: Consumer behavior
Focus: Stakeholder perspective of marketing
Focus: Consumer engagement and social marketing
Focus: Management of marketing and innovation
Focus: Acceptance of marketing innovations
Focus: AI applications in marketing

If your subject area can be assigned to one of the focus topics, we encourage you to send us your information via Excel and PDF according to this Excel scheme to cmi-lehre.wiso@uni-hamburg.de( cmi-lehre.wiso"AT"uni-hamburg.de) in order to apply for your Master thesis at CMI.

Please note: Registration deadline for summer term 2025 is April 1, 2025.  For questions regarding thesis registration and submission, please consult your examination office. For any questions regarding the administration at the chair, please mail cmi-lehre.wiso"AT"uni-hamburg.de 

We are looking forward to receive your application!