2015

Mathies, C. ; Gudergan, S.;  Teichert, T. (2015), The Role of Affective States and Needs in Reference-Dependent Judgement concerning Travel Service Choice , Australian & New Zealand Marketing Academy Conference 2015 (ANZMAC), Sydney, 30th of November to 2nd of December 2015.

Teichert, T. (2015), Opportunities and Challenges in Transferring Innovation between China and Germany from the perspective of SMEs, German-Sino Management Innovation International Conference, Tongji University (CDHK), Shanghai, 5th to 9th of November 2015.

Steeger, J. ; Teichert, T. (2015), R&D-Efficiency: A Way of Explaining the Family Business Innovation Puzzle? , Innovation and the Strategy-Performance Relationship, Strategic Management Society (SMS) 35th Annual International Conference, Denver, 3rd to 6th of October 2015.

Cicero, L. (2015), Children at the museum: a marketing insight, Sinergie Conference 2015, Termoli (Italy), 9th to 10th of July 2015.

Steeger, J.; Hoffmann, M. (2015), Product Innovation and Family Business: Majority Ownership Influence, The International Family Enterprise Research Academy 2015 Annual Conference (IFERA), Hamburg, 30th of June to 3rd of July 2015. 

Steeger, J.; Peters, B.; Gottschalk, S. (2015), A dynamic view on family firms´innovation behavior - a revisit with continuous data, The International Family Enterprise Research Academy 2015 Annual Conference (IFERA), Hamburg, 30th of June to 3rd of July 2015. 

Tercia, C.; Teichert, T. (2015), Social effects in Word-of-Mouth Activity: How consumer respond to monetary inventives in WOM, The 14th International Marketing Trends Conference (IMTC), Paris, 22nd to 24th of January 2015.

Tercia, C.; Teichert, T. (2015), Does Tie-Strength matter in consumer´s recommendation? How receiver respond to incentivized Word-of-Mouth, The 14th International Marketing Trends Conference (IMTC), Paris, 22nd to 24th of January 2015.

Steeger, J.; Teichert, T. (2015), Product Innovation as a Reaction to Strategic Risks: a Comparison of Family and Nonfamily firms, Global Business Conference 2015, Tignes, 2nd to 6th of January 2015.

Teichert, T.; Heidel, B. (2015), Decision making styles and new product evaluation - presentation of ongoing research -, Annual ;eeting of the European Group of Process Tracing Studies (EGPROC), Berlin, 16th to 18th of April 2015.