2010

Clauß, T. (2010), Supplier Value Integration - A Behavioral Analysis, TIE-Nachwuchsworkshop, Kiel, 3. November 2010.

Teichert, T. (2010), Conjoint-Analyse, Gastvortrag, Universität Bremen, 24. Juni 2010.

Teichert, T.; Wise, C. (2010), Really New or New Looking? The Impact of Enhanced Features, Novel Specifications, and Brand Credibility on Product Choice, Marketing Science Conference, Cologne, 18. Juni 2010.

Teichert, T.; Wagenführer, D. (2010), Consumer Loyalty and Bank Switching Intention After Financial Crisis, Marketing Science Conference, Cologne, 18. Juni 2010.

Teichert, T.; Bouncken, R. (2010), Apples and Oranges: Dissimilar Performance Effects of Suppliers´ Strategies in Innovation Value Chains, University of Technology, Sydney, Australien, 10. Februar 2010.