Downloads
Lectures (Recommended 'Right click' on the link and then 'Save file as')
Exercises
Literature
Main course book is online in campus catalogue:
Mario Mazzocchi (2008): "Statistics for Marketing and Consumer Research" (6th edition), Pearson, SAGE Publications Ltd: 9781412911221
Statistical background
Perry R. Hinton, (2004). Statistics Explained - A Guide for Social Science Students (2nd Edition), Routledge, ISBN 0-415-33284-2, Chapter 1-9.
SPSS video tutorial: https://www.youtube.com/playlist?list=PL743E3CEE52A5256D
Market research videos:
German videos explaining market research methods can be found on our website:
https://www3.wiso.uni-hamburg.de/professuren/marketing-innovation/services-links/ami-schulungen/
Youtube videos:
1. Normal distribution: https://www.youtube.com/watch?v=iYiOVISWXS4
2. Significant level (p-value): https://www.youtube.com/watch?v=HTZ8YKgD0MI
3. Basic statistics: http://wise.cgu.edu/tutor.asp