Downloads
All files are password protected. You will receive the files in the first lecture (and only there).
Lectures (Recommended 'Right click' on the link and then 'Save file as')
Exercises
Literature
Mario Mazzocchi (2008): "Statistics for Marketing and Consumer Research" (6th edition), Pearson, SAGE Publications Ltd: 9781412911221
Statistical background
Perry R. Hinton, (2004). Statistics Explained - A Guide for Social Science Students (2nd Edition), Routledge, ISBN 0-415-33284-2, Chapter 1-9.
SPSS video tutorial: https://www.youtube.com/playlist?list=PL743E3CEE52A5256D
Market research videos:
German videos explaining market research methods can be found on our website:
https://www3.wiso.uni-hamburg.de/professuren/marketing-innovation/services-links/ami-schulungen/
Youtube videos:
1. Normal distribution: https://www.youtube.com/watch?v=iYiOVISWXS4
2. Significant level (p-value): https://www.youtube.com/watch?v=HTZ8YKgD0MI
3. Basic statistics: http://wise.cgu.edu/tutor.asp