Research

Our Nonprofit research team deals with the particularities of NPO management as well as its interfaces with administration and market-oriented companies. Topics are among others: donations of money, time and blood, philanthropy in Europe, nonprofit governance, nonprofit management and leadership, nonprofit branding an marketing, social innovations and impact, etc. Our research takes up current practical challenges and is internationally and empirically oriented.

Since 2010, we have been working in a research cooperation with DRK Blutspendedienst Nord/Ost on health marketing in the area of blood donation research.