The BWL-seminar is a mandatory part of the Bachelor course of study "Wirtschaft und Kultur Chinas". In the seminar, selected questions of management with relation to China will be covered and analyzed according to present research. For every topic some introductory literature is provided which can be used for further independent literature research.
Course objectives and learning outcomes:
The students are supposed to master some theories (e.g., market segmentation, Theory of Planned Behavior) and implications (e.g., Chinese values, Chinese consumption habits) related to consumer behavior in China by taking this course
The mandatory Kick-Off and the assignment of the topics will be held on Thursday on July 8th (Thursday) from 2:15 pm to 3:45 pm via Zoom.
During the Winter term:
Every Tuesday from 10 am to 12 am
Additional information regarding the examination:
To pass the course, you have to successfully pass the following examinations:
1. Written Report (due two weeks before assigned presentation date, electronic and print version; scope 12-15 pages per person). Detailed outlines may be sent to Dr. Sun in advance to get feedback before handing in.
2. Presentation of own topic (15 to 20 minutes presentation, 10 minutes discussion)
3. Short presentation (5 min) on topic of fellow students with critical feedback. Assignment is conducted by the Chair. The documents are sent out two weeks in advance. Short presentation is the formal requirement to be eligible for examination. ALL presentation, co-presentation and assignment need to be passed with a 4.0 in order to pass the seminar.
Assignments need to be finished and provided to Dr. Sun until two weeks before the presentations! The specific dates for each student will be announced when the topics have been assigned finally.