Dr. Julia Niemann-Lenz

Senior Research Associate
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Office
Contact
Portrait
Julia Niemann-Lenz has been part of Prof. Kleinen-von Königslöw's team at the Faculty of Business, Economics and Social Sciences since October 2021. She is also coordinator in the Studium Generale Data Literacy Education and in the DDLitLab project.
Her main research interests are
- Digital methods and computational communication science
- Use and Impact of Political Communication in Social Media
- Self-disclosure and privacy in social media
Curriculum Vitae
Since.10/2021 | Research associate (post-doc) at the University of Hamburg in the Department of Social Sciences (Journalism and Communication Studies, esp. digitalized communication and sustainability) and coordinator for Data Literacy Education in Studium Generale |
11/2015 till 09/2021 |
Research associate (post-doc) at Hanover University of Music, Drama, & Media, Department of Journalism and Communication Research Projects:
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11/2009 |
Research associate (prae-doc) at University of Hohenheim (Stuttgart), Department od Mass Communication and Social Research Projects:
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04/2011 till 09/2014 |
Lectureships at the University of Erfurt for the seminar Quantitative Data Analysis |
10/2004 till 10/2009 |
Bachelor & Master of Arts in Media Management,
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10/2006 till 10/2009 |
Working student in media research at nurago (jetzt GfK), Hanover |
09/2001 |
Training as a media designer for digital and print media |
Publications and Conference Presentations
I. Publications and Articles
2021
Niemann-Lenz (2021). R Kompendium. Nachschlagewerk für die Statistik- und Datenanalyseausbildung [R Compendium. Reference work for statistics and data analysis training.]. Retrieved from: https://xvariable.github.io/r_book/
2020
Possler, D., Link, E. & Niemann-Lenz, J. (2020). Die Arztwahl online: Identifikation verschiedener Typen von Online-Bewertungen auf Arztbewertungsportalen [The patients' web-based choice of a doctor: Identification of different types of web reviews on review sites of doctors]. In A. Kalch & A. Wagner (Eds.), Gesundheitskommunikation und Digitalisierung. Zwischen Lifestyle, Prävention und Krankheitsversorgung [Health communication and digitalization. Between lifestyle, prevention and health care] (pp. 55-71). Baden-Baden: Nomos.
2019
Niemann-Lenz, J., Bruns, S., Hefner, D., Knop-Hülß, K., Possler, D., Reich, S., Reinecke, L., Scheper, J. & Klimmt, C. (2019). Crafting a strategic roadmap for computational methods in communication science: Learnings from the CCS 2018 Conference in Hanover. International Journal of Communication, 13 [Special section on Computational Communication Science, edited by E. Domahidi, J. Yang, J. Niemann-Lenz & L. Reinecke]. Retrieved from ijoc.org/index.php/ijoc/article/view/10534
Possler, D., Bruns, S. & Niemann-Lenz, J. (2019). Data is the new oil – but how do we drill it? Pathways to access and acquire large data sets in communication science. International Journal Of Communication, 13 [Special section on Computational Communication Science, edited by E. Domahidi, J. Yang, J. Niemann-Lenz & L. Reinecke]. Available ijoc.org/index.php/ijoc/article/view/10534
Schenk, M., Niemann, J. & Briehl, A. (2019). Das Selbstverständnis von Themenbloggern und ihr Beitrag zur Meinungsbildung [The self-conception of theme bloggers and their contribution to opinion formation]. In T. Eberwein & C. Wenzel (Eds.), Changing media – Changing democracy? The democratic potential of Social Media (pp. 53-74). Vienna: Verlag der Österreichischen Akademie der Wissenschaften.
2018
Niemann, J. (2018). Do adolescents and young adults reduce their privacy voluntarily? Using the Theory of Reasoned Action to explain self-disclosure on Facebook. In R. Kühne, S. E. Baumgartner, T. Koch & M. Hofer (Eds.), Youth and media: Current perspectives on media use and effects (pp. 75-95). Baden-Baden: Nomos.
Niemann, J., Gölz, H. & Schenk, M. (2018). Why do adolescents watch scripted reality-TV? A typology based on viewing motives. In R. Kühne, S. E. Baumgartner, T. Koch & M. Hofer (Eds.), Youth and media: Current perspectives on media use and effects (pp. 19-38). Baden-Baden: Nomos.
2016
Gölz, H., Niemann, J. & Schenk, M. (2016). An den Grenzen zwischen Fiktion und Dokumentation: Eine Studie zu den Kultivierungseffekten von Scripted Reality unter Berücksichtigung der Wahrnehmung des Inszenierungscharakters [At the limits between fiction and documentation: A study on cultivation effects of scripted reality considering the perception of the presentation characteristics]. In M. Czichon, C. Wünsch & M. Dohle (Eds.), Rezeption und Wirkung fiktionaler Medieninhalte [Reception and effects of fictional media content] (pp. 173-194). Baden-Baden: Nomos.
Niemann, J. (2016). Risiken und Nutzen der Kommunikation auf Social Networking Sites: Theoretische Modellierung und empirische Befunde auf Basis der „Theory of Reasoned Action“. Neue Schriften zur Online-Forschung [Risks and benefits of communication on social networking sites: Theoretical modeling and empirical findings applying the "Theory of Reasoned Action". New Writings on Online Research]. Cologne: Herbert von Halem Verlag.
Niemann, J., Gölz, H. & Schenk, M. (2016). Alles nur gestellt? Eine Studie zu den Nutzungsmotiven und der Einschätzung des Inszenierungscharakters von Scripted Reality durch junge Rezipientinnen [Everything just staged? A study on the motives of use and on the evaluation of the staging character of scripted reality by young recipients]. In D. Klug (Ed.), Scripted Reality: Fernsehrealität zwischen Fakt und Fiktion. Perspektiven auf Produkt, Produktion und Rezeption [Scripted reality: Television reality between fact and fiction. Perspectives on product, production and reception] (pp. 209-237). Baden-Baden: Nomos.
Teutsch, D., & Niemann, J. (2016). Social network sites as a threat to users’ self-determination and security: A framing analysis of German newspapers. The Journal of International Communication, 22(1), 1-20. doi:10.1080/13216597.2015.1111841
2015
Niemann, J. & Geise, S. (2015). Exploring the visual sphere of youth: Methodische Überlegungen zur Implementierung der assoziativen Logik Visueller Kommunikation in Ansätze der qualitativen Jugendmedienforschung zum Bildhandeln [Exploring the visual sphere of youth: Methodological considerations on the implementation of associative logic of visual communication into approaches of qualitative research on media for adolescents concerning visual acting]. In K. Lobinger & S. Geise (Eds.), Visualisierung - Mediatisierung. Bildliche Kommunikation und bildliches Handeln in mediatisierten Gesellschaften [Visualization - mediatization. Visual communication and visual acting in mediatized societies] (pp. 207-233). Cologne: Herbert von Halem Verlag.
Schenk, M., Gölz, H. & Niemann, J. (Eds.). (2015). LfM-Dokumentation: Bd. 52. Faszination Scripted Reality: Realitätsinszenierung und deren Rezeption durch Heranwachsende [Documentation of the State Institute of Media North Rhine-Westfalia, Vol. 52. Fascination scripted reality: Presentation of reality and its reception by adolescents]. Retrieved from http://publikationen.lfm-nrw.de/modules/pdf_download.php?products_id=414
2014
Niemann, J. & Schenk, M. (2014). Im Spannungsfeld zwischen Risiko und Nutzen. Selbstoffenbarung auf Social-Networking-Sites [Between the poles of risk and benefit. Self-disclosure on social networking sites]. In B. Stark, O. Quiring & N. Jackob (Eds.), Von der Gutenberg-Galaxis zur Google-Galaxis. Alte und neue Grenzvermessungen nach 50 Jahren DGPuK, Schriftenreihe der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft: Bd. 41 [From the Gutenberg galaxy to the Google galaxy. Old and new boundary surveys after 50 years of German Society of Mass Communication, Series of the German Society of Mass Communication, Vol. 41] (pp. 207-223). Constance: UVK.
Schenk, M., Niemann, J. & Briehl, A. (2014). Blogger 2014: Das Selbstverständnis von Themenbloggern und ihr Verhältnis zum Journalismus (Projektbericht) [Blogger 2014. Self-conception of theme bloggers and their relation to journalism (Project Report)]. Retrieved from https://www.dfjv.de/documents/10180/178294/DFJV_Studie_Das_Selbstverstaendnis_von_Themenbloggern.pdf
Schenk, M., Niemann, J. & Briehl, A. (2014). Blogger 2014: Das Selbstverständnis von Themenbloggern und ihr Verhältnis zum Journalismus (Kurzfassung der Studie) [Blogger 2014. Self-conception of theme bloggers and their relation to journalism (short version of the study)]. Fachjournalist (May 26). Retrieved from http://www.fachjournalist.de/blogger-2014-das-selbstverstaendnis-von-themenbloggern-und-ihr-verhaeltnis-zum-journalismus/
2013
Niemann, J. (2013). Sozialkapital der Web-2.0-Nutzer [The social capital of Web 2.0 users]. In M. Schenk, C. Jers & H. Gölz (Eds.), Die Nutzung des Web 2.0 in Deutschland. Verbreitung, Determinanten und Auswirkungen [The use of Web 2.0 in Germany. Distribution, determinants and effects] (pp. 186-197). Baden-Baden: Nomos.
2012
Schenk, M., Niemann, J., Reinmann, G. & Roßnagel, A. (Eds.). (2012). Schriftenreihe Medienforschung der LfM: Bd. 71. Digitale Privatsphäre: Heranwachsende und Datenschutz auf Sozialen Netzwerkplattformen [Series Media Research of the State Institute for Media North Rhine-Westphalia, Vol. 71. Digital privacy: Adoloescents and data protection on social networking sites]. Berlin: Vistas.
Scherer, H., Naab, T. K., Niemann, J. & Adjei, B. (2012). Macht Mediennutzung sympathisch? Eine empirische Untersuchung zur Eindrucksbildung durch Kommunikation über Genrepräferenzen [Can media use be responsible for appearing to be likeable? An empirical study on impression formation by communication on genre preferences]. Medien & Kommunikationswissenschaft, 60(1), 64-79.
II. Conference Lectures
2019
Possler, D., Bruns, S. & Niemann-Lenz, J. (2019, May). Data is the new oil – but how do we drill it? Pathways to access and acquire large data sets in communication science. Paper presented at the 69th Annual Conference of the International Communication Association (ICA), May 24-28, 2019, Washington D.C., USA.
2018
Possler, D., Link, E. & Niemann-Lenz, J. (2018, November). Die Arztwahl Online. Identifikation verschiedener Typen von Online-Bewertungen auf Arztbewertungsportalen [The online choice of a doctor. Identification of different types of online reviews on review sites of doctors]. Paper presented at the 3rd Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 15-17, 2018, Augsburg.
Niemann-Lenz, J. & Possler, D. (2018, September). Best-Practice-Strategie zur Klassifizierung von Online-Rezensionen mit Hilfe von Support-Vector-Machines [Best practice strategy for the classification of online rewiews using support vector machines]. Paper presented at Annual Conference of Expert Group Methods of the German Society of Mass Communication, September 12-14, 2018, Ilmenau.
Niemann-Lenz, J., Possler, D. & Bruns, S. (2018, September). Daten sind das neue Öl! Ok, aber wie fördern wir es? Möglichkeiten des Zugangs zu großen Kommunikationsdatensätzen [Data are the new oil! Okay, but how do we flow it? Possible access to big communication data sets]. Paper presented at the Annual Conference of the Expert Group Methods of the German Society of Mass Communication, September 12-14, 2018, Ilmenau.
Bruns, S., Scherer, H. & Niemann-Lenz, J. (2018, May). Bad news? The role of emotions in information processing of news stories. Paper presentation at the 68th Annual Conference of the International Communication Association (ICA), May 24-28, 2018, Prague, Czech Republic.
Bruns, S., Scherer, H., Niemann-Lenz, J. (2018, January). Bad news? Wenn Nachrichten Emotionen wecken [Bad news? When news arouse emotions]. Paper presented at the Annual Conference of the Expert Group Reception ad Effects Research of the German Society of Mass Communication, January 26-28, 2018, Hohenheim.
2017
Possler, D., Link, E. & Niemann-Lenz, J. (2017, May). Help, I need somebody! Help, not just anybody! Determinants of the helpfulness of physician reviews. Paper presented at the 67th Annual Conference of the International Communication Association (ICA), May 25-29, 2017, San Diego, USA.
2016
Niemann, J. (2016, June). Risks, uses, and habits of self-disclosure on Facebook: Examining the privacy paradox using the Reasoned Action Approach. Paper presented at the Annual Conference of the International Communication Association, June 3-9, 2016, Fukuoka, Japan.
Niemann, J., Gölz, H. & Schenk, M. (2016, April). Das Potenzial von Scripted Realitys für den sozialen Vergleich und wie junge Rezipienten das Genre zu diesem Zweck nutzen [The potential of scripted realities for social comparison and how young recipients use the genre for this purpose]. Paper presented at the Annual Conference of the Swiss Association of Communication and Media Research (SACM), April 7-9, 2016, Fribourg, Switzerland.
Niemann, J. (2016, March). Warum sich Facebook-User ihre Privatsphäre durch Selbstoffenbarung gefährden. Ein Erklärungsmodell auf Basis der Theory of Reasoned Action [Why Facebook users jeopardize their privacy by self-disclosure. An explanatory model applying the Theory of Reasoned Action]. Paper presented at the Annual Conference of the German Association of Mass Communication, March 30 to April 1, 2016, Leipzig.
Niemann, J., Briehl, A., Bachl, M. & Schenk, M. (2016, March). Wie alte Freunde? Eine empirische Untersuchung der parasozialen Beziehung zwischen Leser und Blogger [Like old friends? An empirical study on the parasocial relationship between reader and blogger]. Paper presented at the Annual Conference of the German Association of Mass Communication, March 30 to April 1, 2016, Leipzig.
Niemann, J. (2016, March). Risks and uses of communication on Social Networking Sites: Theoretical modeling and empirical findings applying the Theory of Reasoned Action. Paper presented at the Conference General Online Research, March 2-4, 2016, Dresden.
Niemann, J. (2016, January). Why do adolescents and young adults reduce their privacy voluntarily? Using the Theory of Reasoned Action to explain self-disclosure on Facebook. Paper presented at the Annual Conference of the Expert Group Reception and Effects Research of the German Society of Mass Communication, January 28-30, 2016, Amsterdam, The Netherlands.
Niemann, J., Gölz, H. & Schenk, M. (2016, January). Why do adolescents watch scripted reality-TV? A typology based on viewing motives. Paper presented at the Annual Conference of the Expert Group Reception and Effects Research of the German Society of Mass Communication, January 28-30, 2016, Amsterdam, The Netherlands.
2015
Niemann, J., Schenk, M. & Briehl, A. (2015, May). Bloggers as opinion leaders. Do they really take the lead? Paper presented at the Annual Conference of the International Communication Association (ICA), May 21-25, 2015, San Juan, Puerto Rico.
Niemann, J., Streicher, M. & Schenk, M. (2015, March). Maintaining the audience through relationship marketing on Facebook: The case of Berlin – Tag & Nacht and Köln 50667. Paper presented at the General Online Research Conference, March 18-20, 2015, Cologne.
Beckert, S., Kirchenbauer, A., Niemann, J. & Schulze, A. (2015, March). Development and validation of the "Participatory Market Communication Scale" (PMCS). Paper presented at the General Online Research Conference, March 18-20, 2015, Cologne.
Gölz, H., Niemann, J. & Schenk, M. (2015, January). An den Grenzen zwischen Fiktion und Dokumentation: Eine Studie zu den Kultivierungseffekten von Scripted Reality unter Berücksichtigung der Wahrnehmung des Inszenierungscharakters [At the limits between fiction and documentation: A study on cultivation effects of scripted reality considering the perception of the presentation characteristics]. Paper presented at the Annual Conference of the Expert Group Reception and Effects Research of the German Society of Mass Communication, January 22-24, 2015, Bamberg.
2014
Niemann, J. & Peppersack, I. (2014, November). Wie „conscious“ ist die Conscious-Kampagne? Die Werbewirkung von Nachhaltigkeits-Kampagnen unter Berücksichtigung von kognitiver Dissonanz und Reaktanz [How "conscious" is the conscious campaign? The advertising effect of sustainability considering cognitive dissonance and reactance]. Paper presented at the Annual Conference "Sociality of Advertising" of the Expert Group Communication in Advertising of the German Society of Mass Communication, November 21-22, 2014, Mainz.
Gölz, H. & Niemann, J. (2014, November). Show your best side or show nothing at all? Facebook users’ impression management motives and the degree of anonymity within profile pictures. Paper presented at the 5th European Communication Conference (ECREA), November 12-14, 2014, Lisbon, Portugal.
Niemann, J. & Geise, S. (2014, May). Bourdieu on social network sites: The communicative function of economical, cultural and social capital of images as visual frames in Facebook. Paper presented at the Annual Conference of the International Communication Association, May 22-26, 2014, Seattle, USA.
Niemann, J. & Gölz, H. (2014, May). Faces on Facebook: Picture sort studies and the analysis of privacy and openness in the profile pictures on social networking sites. Paper presented at the Annual Conference of the International Communication Association, May 22-26, 2014, Seattle, USA.
Teutsch, D. & Niemann, J. (2014, May). Social network sites as a threat to users' self-determination and security: A framing analysis of German newspapers. Paper presented at the Annual Conference of the International Communication Association, May 22-26, 2014, Seattle, USA.
Niemann, J. & Schenk, M. (2014, March). Online experience sampling method: Measuring user behavior combining tracking and survey methodology. Paper presented at the General Online Research Conference, March 5-7, 2014, Cologne.
Teutsch, D., Dienlin, T., Masur, P. & Niemann, J. (2014, January). Konzeptualisierung und Erfassung privatsphärerelevanten Verhaltens in sozialen Medien [Conceptualization and recognition of privacy-relevant behavior in social media]. Paper presented at the Conference of the Expert Group Reception and Effects Research of the German Society of Mass Communication, January 23-25, 2014, Hanover.
2013
Niemann, J. & Geise, S. (2013, November). Exploring the visual sphere of youth: Methodische Überlegungen zur Implementierung der assoziativen Logik Visueller Kommunikation in Ansätze der qualitativen Jugendmedienforschung zum Bildhandeln [Exploring the visual sphere of youth: Methodological considerations on the implementation of associative logic of visual communication into approaches of qualitative research on media for adolescents concerning visual acting]. Paper presented at the Conference "Visualization & Mediatization" of the Expert Group Visual Communication of the German Society of Mass Communication, November 21-23, 2013, Bremen.
Niemann, J. (2013, November). Online-Tracking und Experience Sampling Method als Mittel zur Erforschung des Privacy-Paradox [Online tracking and Experience Sampling Method as a means to test the privacy paradox]. Paper presented at the Conference "Digital Methods" of the Expert Group Computer-Mediated Communication of the German Society of Mass Communication, November 7-9, 2013, Vienna, Austria.
Teutsch, D. & Niemann, J. (2013, September). Facebook as a threat to users’ self-determination: How German media frame the use of SNS. Paper presented at the Conference of the Expert Group Media Psychology of the German Society of Mass Communication, September 4-6, 2013, Würzburg.
Niemann, J., Geise, S., Allgeier, Y., Badermann, M., Briehl, A., Nguyen, Hien Thi Thu & Oehrl, M. (2013, June). Bourdieu on social network sites: The communicative function of economic, cultural and social capital of visual frames in Facebook. Paper presented at the Annual Meeting of the International Association for Media and Communication Research (IAMCR), June 25-29, 2013, Dublin, Ireland.
Niemann, J., Mangold, F. & Schenk, M. (2013, June). Need to belong, social norms and self-efficacy as predictors of social networking site usage. Paper presented at the Annual Conference of the International Communication Association (ICA), June 17-21, 2013, London, Great Britain.
Niemann, J., Geise, S., Oehrl, M., Badermann, M., Allgeier, Y., Briehl, A. & Nguyen, Hien T. T. (2013, May). The visual capital of youth - Bourdieu on social network sites. Paper presented at the Nordic Youth Research Symposium, May 12-14, 2013, Tallinn, Estonia.
Niemann, J. & Schenk, M. (2013, May). Im Spannungsfeld zwischen Risiko und Nutzen Selbstoffenbarung auf Social-Networking-Sites [Between the poles of risk and benefit of self-disclosure on social networking sites]. Paper presented at the Annual Conference of the German Society of Mass Communication, May 8-9 2013, Mainz.
Niemann, J. (2013, March). Testing the privacy paradox. Paper presented at the Conference “Youth 2.0“, Universitair Centrum Sint-Ignatius Antwerpen, March 21-22, 2013, Antwerp, The Netherlands.
2012
Niemann, J. (2012, November). Die Online-Revolution der privaten Kommunikation: Motivation und Bedürfnisse der Nutzer und wirtschaftliche Interessen der Anbieter [The online revolution of private communication: Motivation and needs of users and economic interests of providers]. Paper presented at the Conference „Cybermobbing. The dark side of digital communication“, Protestant Academy Baden, November 30, 2012, Ludwigshafen.
Niemann, J. (2012, November). Der virtuelle Nachbar [The virtual neighbor]. Paper presented at the Conference „Weimar Rendezvous with History“, Weimarer Rendezvous with History e.V., November 18, 2012, Weimar.
Niemann, J. (2012, November). Digitale Privatsphäre – Heranwachsende und Datenschutz auf Sozialen Netzwerkplattformen [Digital privacy - Adolescents and data protection on social networking sites]. Paper presented at the Conference „The Case of the Month in Criminal Law“, Higher Regional Court Stuttgart, November 16, 2012, Stuttgart.
Schenk, M. & Niemann, J. (2012, October). Problembewusstsein von jungen Nutzern [Young users' awareness of problems]. Paper presented at the Conference „‚Transparent Friends?‘ Presentation of the Results of the State Institute for Media North Rhine-Westphalia on Adolescents and Data Protection on Social Networking Sites“, State Institute for Media North Rhine-Westphalia, October 29, 2012, Düsseldorf.
2010
Scherer, H., Naab, T. K., Adjei, B. & Niemann, J. (2010, June). Do not tell me what you watch, or you may risk being disliked: An experimental study on the effects of impression management. Paper presented at the Annual Conference of the International Communication Association (ICA), June 22-26, 2010, Singapore.
Niemann, J., Scherer, H. & Schlütz, D. (2010, May). PROFILierungssüchtig? Der Einfluss von Persönlichkeitsmerkmalen auf das Impression-Management von Jugendlichen im Social-Web [Addicted to the profile? The influence of personality traits on impression management of adolescents on social networking sites]. Paper presented at the Annual Conference of the German Society of Mass Communication, May 12-14, 2010, Ilmenau.
2009
Raney, A. A., Schmid, H., Niemann, J. & Ellensohn, M. (2009, May). Testing Affective Disposition Theory: A comparison of the enjoyment of hero and antihero narratives. Paper presented at the Annual Conference of the International Communication Association, May 21-25, 2009, Chicago, USA.
Scherer, H., Naab, T. K., Adjei, B. & Niemann, J. (2009, April/May). Sag mir lieber nicht, was du gerne im Fernsehen siehst, vielleicht riskierst du, dass ich dich nicht mag. Eine empirische Untersuchung zur Wirkung von Impression Management [Better not tell me what you watch on TV. You might risk that I'm not gonna like you. An empirical study on the effects of impression management]. Paper presented at the Annual Conference of the German Society of Mass Communication, April 29-May 1, 2009, Bremen.