Dr Laura Liebig

Photo: UHH/Liebig
Senior Research Associate
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Laura Liebig has been working as a postdoctoral researcher/senior research associate in the team of Prof. Dr. Kleinen-von Königslöw at the Faculty of Business, Economics and Social Sciences since January 2026. Her research interests include:
- Discourses of the digital society
- Political communication
- Computational social science (with a focus on automated content analysis)
- Social media analysis
- Artificial intelligence
Curriculum Vitae
Dr Laura Liebig is a communication scholar at the University of Hamburg with a focus on political communication. She received her doctorate (magna cum laude) from the University of Bremen. In her doctoral dissertation, she examined the dynamics and power structures within and between political and media discourses on artificial intelligence (AI).
Since January 2026, Dr Liebig has been working as a postdoctoral researcher in the DFG research group “The Promise of Security in Catastrophic Times” (PROMISE) at the University of Hamburg. Her subproject, “Defensive Publics and their Imagined Security Communities in the Digital Realm,” investigates far-right future visions across various digital platforms as well as in so-called traditional media.
From April 2024 to December 2026, Dr Liebig worked as a research associate in the collaborative project FLACA (Few-Shot Learning for Automated Content Analysis in Communication Studies), first at the University of Hamburg and subsequently at the Leibniz Institute for Media Research (HBI). Her work focused on the methodological development and evaluation of computational content analysis approaches and their application to the discourse surrounding German arms deliveries to Ukraine.
From April 2021 to March 2024, she was involved in the international research project “Shaping 21st Century AI – Conflicts and Development Pathways in Media, Politics, and Research,” based at the Centre for Media, Communication and Information Research (ZeMKI) at the University of Bremen and the Alexander von Humboldt Institute for Internet and Society (HIIG). This project examined discourses on AI from a comparative perspective.