Business Model Innovation for Sustainable Energy
This dissertation contributes to enhancing the understanding of business model innovation in incumbent firms in the context of new market exploration. As an empirical setting the German energy industry was chosen because the ongoing energy transition opens up new markets and opportunities for business model innovation. The dissertation consists of four papers, each of which addresses the research area from a different angle and offers specific contributions to previously identified research gaps. The first paper focuses on the design of new business models. In an action case study, a business modelling approach is developed, applied in a real world setting and assessed in the light of the existing literature. The second paper moves the focus from design to implementation. Using an industry-level document analysis, it assesses the implementation success of previously designed business models and identifies remaining barriers. The third paper dives into the implementation process within two incumbent firms. In a longitudinal study based on interviews and secondary data, the dynamics of business model implementation are studied in-depth from a cognitive perspective. The fourth paper is planned to be purely conceptual aiming to develop a theoretical perspective on the interaction of cognition and action over time and across organizational levels. Finally, a framework paper is planned to round the dissertation by specifying the overall contribution and linking the individual papers to form a consistent picture.
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Rohrbeck, R., Konnertz, L., & Knab, S. 2013. Collaborative business modelling for systematic and sustainability innovations. International Journal of Technology Management, 63(1/2): 4–23.
- Dauer: abgeschlossen
- Drittmittelgeber: N/A