First results from survey: What do people eat in Hamburg?

19 February 2019, by Sustainable Lives

What kind of food do people in Hamburg usually eat, and do they link their daily consumption to sustainability? The sub-project from Prof. Stefanie Kley conducted a representative telephone survey with more than a thousand respondents in Hamburg from August to December 2018, dealing with the topics of food choice and nutrition. First results are now available (flyer, in German).

As a short summary, three out of four people eat meat regularly; 18% call themselves flexitarian, meaning they only eat meat on rare occasions. Only very few respondents are vegetarian or vegan.

The large majority of participants buy their groceries in the supermarket or discounter. Most important aspects for food choices are healthiness and regional production.

In a second flyer (in German), the team from Prof. Stefanie Kley presents more results from their survey, taking a look at factors explaining different eating habits.

While 30 percent of men consume meat (almost) daily, only 18 percent of women have such a high meat consumption. There are also more female vegetarians and flexitarians.

They found a gender difference (women eat less meat than men) and also an influence of education (people with a higher formal education eat less meat). For age, there was no clear trend.