Strategische Unternehmensführung

The field of strategic management is of equal importance for both practice and business theory. Dealing with the strategic aspects of corporate management seems not only attractive, but also necessary. Long-term survival on the market and the sustainable achievement of competitive advantages are generally not primarily attributable to indicators such as the size or age of a company, but rather to its successful strategies. The development and implementation of strategies are therefore key tasks for the management of companies.

In order to create a broad and comprehensible basis for understanding strategic management, this lecture first explains important basic terms and the purpose of strategic management. A process model of strategic management is then presented and its key phases discussed in detail. Important instruments and decision-making aids of strategic management (e.g. industry structure analysis and business model analysis) are presented and illustrated using concrete practical examples. The event will also focus on the discussion of viable strategies in global competition, the investigation of the influence of digitalization on strategy development and the associated analysis of digital platform strategies as well as the investigation of the responsibility of internationally active companies for sustainable development.

The lecture “Strategic Corporate Management” covers the following topics in detail:

1. Introduction
1.1 Purpose of Strategic Management
1.2 Definition of Terms
1.3 Areas of Research in Strategic Management

2 A Concept of Strategic Management
2.1 Overview of the Concept
2.2 Formulating the Vision and Setting Strategic Goals
2.3 Segmentation of the Business
2.4 Strategic Analysis as a Prerequisite for Formulating Strategies
2.5 Strategy Definition
2.6 Strategy Implementation & Strategic Control
2.7 Strategic Management and Ethical Reflection

3. Outlook

Lectures

In the lectures, the basic concepts and theories of strategic management are explained and linked to practical applications. From a methodological point of view, PowerPoint slides are used as a framework for discussing the content to be discussed. These slides serve more as a visual “stimulus” and not as a substitute for a lecture manuscript. Students are therefore strongly advised to supplement the lecture slides with their own notes. The PowerPoint slides for the lectures are accessible via STINE and should be downloaded by the students before the lecture.

Tutorials

The tutorials aim to deepen the subject areas of the lecture “Strategic Management” and to transfer the theories of strategic management to practical examples of companies. The tutorials have a scope of 2 SWS. They are an essential part of the course “Strategic Management” and serve in particular as preparation for the final exam. By means of group work, presentations and discussions, students learn to characterize corporate strategies and to analyse and assess the relevant framework conditions of strategic management. In addition, the tutorials provide space for questions and critical comments. Further details on the content of the tutorials will be announced in the lecture and the tutorials themselves.

The importance of self-study and literature work

Students have individual responsibility for their learning success, which depends on their personal commitment, attendance of lectures and the time they invest in self-study and literature work for the subject “Strategic Management”. The content discussed in the lectures should be prepared and followed up using the textbook listed below and other recommended literature sources.

The content and structure of the lecture is closely based on the following textbook:

Kreikebaum, Hartmut/Gilbert, Dirk Ulrich/Behnam, Michael (2018): Strategisches Management, 8. überarbeitete Auflage, Stuttgart.

Print:
ISBN 978-3-17-031111-4

E-Book-Formate:
pdf: ISBN 978-3-17-031112-1
epub: ISBN 978-3-17-031113-8
mobi: ISBN 978-3-17-031114-5

With regard to the basic texts, the 7th edition (2011) of the above-mentioned textbook can also be used as an alternative for in-depth study.

The course is completed in the form of a written exam (90 minutes)! The time and place of the exam will be announced during the lecture and via STINE.

Large term papers are only offered for students of the old examination regulations (start of studies before October 2013). In order to guarantee a high quality of supervision, the supervision capacity of our chair is limited. We therefore ask for your understanding if not all requests can be accepted. We have set up the following allocation procedure for large term papers:

1. Application Period
You can apply for a major assignment as part of our course program within the following period: 1st-4th week of lectures.

2. Application
Send an email to anna-lena.maier@uni-hamburg.de stating the course in question, confirmation that you started your studies before October 2013, your name and matriculation number.

3. Allocation
After the end of the 4th week of lectures, we will allocate the available places among all applicants by drawing lots and inform all applicants by email.

4. Allocation of Topics
Applicants who have been allocated a place will be contacted by their future supervisor and informed about the next steps.

Oral examinations are only offered in justified exceptional cases.