Strategische Unternehmensführung

Strat.UFü	23-21.905.181 Strategic Corporate Management
Lehrende	Prof. Dr. Dirk Ulrich Gilbert, Jordis Grimm, Stefanie Remmer
Veranstaltungsart	Lecture + Tutorial
Kommentare/Inhalte:	The field of strategic management is of equal importance for both practice and business theory. Dealing with the strategic aspects of corporate management seems not only attractive, but also necessary. Long-term survival on the market and the sustainable achievement of competitive advantages are generally not primarily attributable to indicators such as the size or age of a company, but rather to its successful strategies. The development and implementation of strategies are therefore key tasks for the management of companies. In order to create a broad and comprehensible basis for understanding strategic management, this lecture will first explain important basic terms, the history of development and the purpose of strategic management. A process model of strategic management is then presented and its key phases discussed in detail. Important instruments and decision-making aids of strategic management (e.g. business model analysis) are presented and illustrated using specific practical examples. The lecture "Strategic Corporate Management" covers the following topics in detail: 1. Introduction 1.1 Purpose and Areas of Responsibility of Strategic Management 1.2 Definition of Terms 1.3 Research Areas and Paradigms in Strategic Management 2. A Concept of Strategic Management 2.1 Overview of the Concept 2.2 Formulating the Vision and Setting Strategic Goals 2.3 Segmentation of the Business 2.4 Strategic Analysis as a Prerequisite for Formulating Strategies 2.5 Strategy Definition 2.6 Strategy Implementation and Strategic Control 2.7 Strategic Management and Ethical Reflection 3. Outlook
Lernziel:	The aim of the lecture is to give students an insight into the research field of strategic management. They should also be able to apply the content they have learned to specific practical problems and independently analyze strategic decisions made by companies.
Vorgehen:	Lectures In the lectures, the basic concepts and theories of strategic management are explained and linked to practical applications. From a methodological point of view, PowerPoint slides are used as a framework for discussing the content to be discussed. These slides serve more as a visual “stimulus” and not as a substitute for a lecture manuscript. Students are therefore strongly advised to supplement the lecture slides with their own notes. The PowerPoint slides for the lectures are accessible via STINE and should be downloaded by the students before the lecture. Access is via the following link: https://www.stine.uni-hamburg.de/ Tutorials The tutorials aim to deepen the subject areas of the lecture “Strategic Management” and to transfer the theories of strategic management to practical examples of companies. The tutorials have a scope of 2 SWS. They are an essential part of the course “Strategic Management” and serve in particular as preparation for the final exam. By means of group work, presentations and discussions, students learn to characterize corporate strategies and to analyse and assess the relevant framework conditions of strategic management. In addition, the tutorials provide space for questions and critical comments. Further details on the content of the tutorials will be announced in the lecture and in the tutorials themselves. The Importance of Self-Study and Literature Work Students have individual responsibility for their learning success, which depends on their personal commitment, attendance of lectures and the time they invest in self-study and literature work for the subject “Strategic Management”. The content discussed in the lectures should be prepared and followed up using the textbook mentioned below and other recommended literature sources.
Literatur:	The content and structure of the lecture is closely based on the following textbook: Kreikebaum, Hartmut/Gilbert, Dirk Ulrich/Behnam, Michael (2018): Strategisches Management, 8. überarbeitete Auflage, Stuttgart.
Zusätzliche Hinweise zu Prüfungen	The course is completed in the form of a written exam (90 minutes)! The time and place of the exam will be announced during the lecture and via STINE. Major assignments are only offered to a limited extent and only to students who are required to complete them according to the examination regulations that apply to them. In order to guarantee a high quality of supervision, the supervision capacity of our chair is limited. We therefore ask for your understanding if not all requests can be accepted. Due to the large number of applicants and the limited supervision capacity of our chair, we have set up the following allocation procedure for large term papers: 1. Application Period You can apply for a major assignment as part of our course within the following period: 1st-4th week of lectures. 2. Application Send an e-mail to jordis.grimm@wiso.uni-hamburg.de stating the course in question, your name, your matriculation number and confirmation that you are studying Socioeconomics according to the old PO (enrollment before WS 2013/14). 3. Allocation After the end of the 4th week of lectures, we will allocate the available places among all applicants by drawing lots and inform all applicants by e-mail. 4. Allocation of Topics Applicants who have been allocated a place will also be contacted by their future supervisor and informed about the next steps. Oral examinations are only offered in justified exceptional cases.