Lars Reinelt, M. A.
Research Associate
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Lars Reinelt has been part of Prof. Kleinen-von Königslöw’s team at the Faculty of Business, Economics and Social Sciences since November 2025. His research interests include:
- Digital Networked Publics
- News Audience Fragmentation
- Opinion Dynamics
- Automated Content Analysis
- Science Communication
Curriculum Vitae
Lars Reinelt is a communication scholar. After periods in Münster, Zurich and Berlin, he completed his master’s degree in September 2023 at the Institute for Media and Communication Studies at Freie Universität Berlin. In his master’s thesis - supervised by Prof. Dr. Christoph Neuberger - he developed an agent-based model to examine how communicative interaction processes in digital networked publics change perceptions of descriptive norms. For his master’s thesis, he received the Ernst Reuter Society’s Advancement Award.
Subsequently, Lars Reinelt worked at the interface between research and practice: first at the Transfer Unit Science Communication (a joint project of the Berlin-Brandenburg Academy of Sciences and Humanities and Wissenschaft im Dialog), then as a research fellow at the Kiel Science Communication Network (KielSCN). He is also a member of the #FactoryWisskomm-Taskforce “Practice and Research in Science Communication”.
Since November 2025, Lars Reinelt has been a research associate at the Chair of Digital Communication and Sustainability held by Prof. Dr. Katharina Kleinen-von Königslöw at the University of Hamburg. Within the DFG-funded project DNA.FRAG, he investigates the fragmentation of digital news audiences as a societal and scholarly challenge in cooperation with GESIS – Leibniz Institute for the Social Sciences.