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Media Economics

Photo: UHH/Dingler

Further Research Projects

Other research at the institute focuses on demand and supply aspects of the media sector and includes the study of media products' success factors, risk analyses of prevalent business models, industrial competition, as well as regulatory change and its percussions. Research approaches range from classical economic theory to econometric analyses and stochastic simulations.

  • Negativity Bias, Political Parallelism, Media Ownership: The Case of the 2015 and 2018 Turkish Parliamentary Elections (PDF) (Burcu Ceren Hoff, Verena Pagels, Armin Rott)
  • Success drivers of media products (Armin Rott)
  • Illegal online distribution of magazines (Marcel Garz)
  • Intimization of media coverage (Jil Sörensen)
  • News coverage: Economic aspects of information processing (Marcel Garz)
  • Quality and audience reach: Data envelopment analysis to measure the efficiency of public service broadcasting (Armin Rott)
  • Simulation-based risk analysis of business plans (Armin Rott)
  • Analysis of markets, industries and competition in the media sector (Armin Rott)
  • Systematic bias in business plans (Armin Rott)