Professorship for Environmental Economics
Department of SocioeconomicsEnvironmental Economics
Photo: UHH/Denstorf
20 March 2018
Together with colleagues from other Universities, Hendrik Bruns, PhD student at the International Max-Planck Research School and the Chair of Environmental Economics, published a paper on the impact of transparent behavioral interventions (nudges) on climate protection in the Journal of Economic Psychology. Experimental results show that nudges are effective even when people are aware of their potential behavioral influence, and/or their purpose. Additionally, psychological reactance does not appear to predict how people respond to transparent nudges.