Aligning purpose with profit: Integrating the Sustainable Development Goals in times of uncertainty
To this point, very little is known about how companies integrate the Sustainable Development Goals (SDGs) into their every-day business activities, how the introduction of the goals has the potential to change existing business practices, and how employees actually make sense of and operationalize them in their everyday work. This study intends to shed light on how the introduction of the SDGs changes business practices, help companies to address the grand challenges of the future and balance the tension between profitability and sustainability.