Overcoming the Barriers of Circular Business Model Implementation: A Qualitative Analysis of the Norwegian Textile IndustryJuni Sulen Skogseth

20 December 2021

The concept "The Tragedy of the Commons" (Hardin, 1968) seems to be an accurate way of illustrating how scarce natural resources are currently being overexploited for the personal gain of humans. The economic problem describes the scenario in which everyone has free access to a common pool of resources, generating a rise of utilization which ultimately overwhelms the supply. This results in a mutual ruin around the corner; depletion of resources to everyone’s detriment. The modern industrial economy works similarly, with a high reliance on the throughput of new materials extracted and massive amounts of waste and emissions being disposed of. It is also often referred to as the linear economic model, which contributes to a massive transgression of the planetary boundaries and destabilization of ecosystems, climate systems, and biodiversity. In order to curb the current ramifications and arrive on a path in line with sustainable development, the circular economy is often suggested as a possible means by scholars, researchers, business leaders, and policymakers. A circular economy aims to create a systemic shift that generates long-term resilience, economic, environmental, and societal benefits as well as business opportunities. It nevertheless requires a radical change in how resources are handled along the value chain and holistically transforms the “business as usual” scenario. The textile industry is regarded as one of seven pressure categories by the EU and contributes to severe ramifications upon the environment and societies throughout its lifecycle. This study provides an overview of how the textile and clothing industry, specifically in Norway, can become more in line with a circular economy. The aim is to establish an overview of barriers impeding the circular transition and solutions needed from authorities, businesses, and consumers for the Norwegian textile industry to achieve a higher level of circularity.