2012
Averdung, A.; Reckmann, T.; Teichert, T.; Wilden, R. (2012), Servicedominante Strategien integrierter Marketingagenturen, gemeinsamer Workshop des Arbeitsbereiches Marketing und Innovation mit der Deutschen Werbewissenschaftlichen Gesellschaft e. V. (DWG) und dem Gesamtverband Kommunikationsagenturen GWA e. V. (GWA), Hamburg, 15. November 2012.
Valentin, M.; Teichert, T. (2012), Pay-for-Performance als Bindeinstrument für Markenunternehmen und Dienstleistungsagentur, 9. Effizienztag, Deutsche Werbewissenschaftliche Gesellschaft, Berlin, 25. Oktober 2012.
Clauß, T.; Milinski, B. L.; Teichert, T. (2012), Aligning Governance Mechanism to Power Conditions in Supply-Chain Relationships, Academy of Management, 72nd Annual Meeting, Boston, Massachussetts, USA, 3.-7. August 2012.
Rasch, C.; Teichert, T. (2012), Cultural Impact on Website Perception, Promoted Object Recognition and Preference, 4th China India Consumer Insights Conference, China India Insights Program (CIIP) of the Center for Customer Insights, Yale School of Management, New Haven, Connecticut, USA, 2.-4. August 2012.
Teichert, T.; Wagenführer, D. (2012), Effects of Disruptive Events on Consumer Loyalty: Bank Switching after 2008th Crisis, Asia-Pacific Business Research Conference, Kuala Lumpur, Malaysia, 13.-14. Februar 2012.
Teichert, T.; Schröder, A. M.; Wagenführer, D. (2012), Do They Really Mean What They Say: Comparing Explicit and Implicit Measures of Consumers' Attitudes Towards Innovative Brand Extensions, 11th International Marketing Trends Conference, Venedig, Italien, 19.-21. Januar 2012.
Bouncken, R. B.; Teichert, T. (2012), Hard and Soft Factors of Inter-organizational Learning in Supply Chains, Proceedings of Kyoto University & Hosei University Joint International Workshop - January 2012, The Boundary of the Firm and Collective Knowledge Management: Reprogramming Business Institutions for Open Innovation, Editor: Horaguchi, Haruo; Hosei University, S. 58-85, Kyoto University & Hosei University Joint International Workshop, Kyoto, Japan, 6.-7. Januar 2012.