Haoye Sun, Ph.D.

• Konsumentenverhalten
• Entscheidungsbildung

Forschungsprojekte: 

• The effects of decision makers’ roles on loss aversion in risky decision making.
  (Principal Investigator, New Talents Program for Science and Technology Department of Zhejiang Province, No. 2016R401234)

• Hedonic or pragmatic? Tradeoff between affection and consumption decision---consumer behavior and neuromarketing perspective. (Collaborator, National Natural Science Foundation of China, No. 71602175)

• Study on consumer decision-making mechanism based on sensory experience andmultisensory integration.
  (Collaborator, National Natural Science Foundation of China, No.71871199)

• From interpersonal to interbrain---social interactions and consumption values: neuromarketing perspective
  (Collaborator, National Natural Science Foundation of China, No. 71971199)

2019 : Dozentin für EEG Datenerhebung und Datenanalyse

2016-2017: Lehrbeauftragte für MBA’s Statistics for Business & Economics

2015-2017: Lehrbeauftragte für Bachelor’s Online Payment and Settlement

Papers:

• Sun, H., Verbeke, W., Pozharliev, R., Bagozzi, R. P., Babiloni, F., & Wang, L. (2019). Framing a trust game as a power game greatly affects interbrain synchronicity between trustor and trustee. Social Neuroscience, 1-14. DOI: 10.1080/17470919.2019.1566171
• Wang, L., Sun, H., Li, L., & Meng, L. (2018). Hey, what is your choice? Uncertainty and inconsistency enhance subjective anticipation of upcoming information in a social context. Experimental Brain Research, 236(10), 2797-2810. DOI: 10.1007/s00221-018-5336-x
• Wang, L., Zheng, J., Huang, S., & Sun, H. (2015). P300 and decision making under risk and ambiguity. Computational Intelligence and Neuroscience, 2015, 108417. DOI: 10.1155/2015/108417

Bücher: 

• Sun, H., Wang, L. (2019). 脑与管理决策:情绪, 社会距离和损失厌恶
  Brain and management decisions: emotions, social distance and loss aversion. Zhejiang University Press (ISBN：9787308199599).

Sun, H. (2019). Study on the difference and formation mechanism of loss aversion from the perspective of social distance

2014-2019 Zhejiang University, China 
Doktorat am Department of Data Science and Engineering Management 

2017-2019 Erasmus University Rotterdam, The Netherlands
Besuchender Doktorat am Department of Business Economics

2010-2014 Dalian University of Technology, China 
BSc in Logistics Management Institute of Operation & Logistics