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[null,null,"Chair of Marketing & Innovation"]
[null,null,"cmi.wiso@uni-hamburg.de"]
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[null,"Deutsch \n(for English version see below in red)","Bibliographische Daten ","Journal-Impact-Faktor","Journal-Ranking\nz.B. in VHB (optional)","Schlüsselwörter","Untersuchungsgegenstand / Forschungsfrage","Theoretische \nGrundlage ","Hypothesen","Methodik und Datengrundlage","Unabhängige Variablen","Abhängige Variablen","Zentrale Befunde","Zukünftige Forschung","Aussage in eigener Diplomarbeit / Hausarbeit","Kapitel / in DA / HA","Seitenangabe in Artikel"]
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[null,"Hinweise","APA-Style (2020): Autor:in, A., Autor:in, B. & Autor:in, C. (Jahreszahl). Titel des Beitrags. Titel der Zeitschrift, Bandnummer, Seitenzahl von-bis. http://doi.org/xxxx","Der Impact-Faktor gibt Auskunft darüber, wie oft die Artikel einer Zeitschrift in anderen wissenschaftlichen Publikationen durchschnittlich zitiert wurden; \nsiehe z.B. auch unter https://jcr.clarivate.com/JCRLandingPageAction.action","https://vhbonline.org/vhb4you/vhb-jourqual/vhb-jourqual-3/gesamtliste \n\nRankings generell mit Vortsicht geniessen!","Teilweise von Autoren genannt, zudem selbst definieren.","Das ausformulierte Ziel der eigenen Arbeit im Verhältnis zum gegenwärtigen Stand der Wissenschaft, zur gewählten Methodik und zum aktuellen Diskurs. ","Das Ziel eine theoretischen Hintergrunds ist es, die zugrundeligenden Theorien zu erklären und deren wichtigste Bestandteile im Kontext der eigenen wissenschaftlichen Arbeit (deskriptiv)  aufzuzeigen. ","Ein Erklärungsvorschlag für ein Phänomen, der getestet werden kann; basierend auf früheren Beobachtungen, die mit den verfügbaren wissenschaftlichen Theorien nicht zufriedenstellend erklärt werden können. ","Die Gesamtheit aller wissenschaftlichen Methoden und festgelegten  Vorgehensweisen.","Die Variable, die manipuliert wird und nachweislich funktioniert\n(z.B. Menge Zucker im Kaffee: Der Zucker ist die unabhängige Variable).","Diese Variable ist das Ereignis, von dem erwartet wird, dass es sich ändert, wenn die unabhängige Variable manipuliert wird\n(z.B. Menge Zucker im Kaffee: Der Geschmack ist die abhängige Variable).","Die wichtigsten Ergebnisse und Resultate einer wissenschaftlichen Schrift und/oder eines Experiments.","Mögliche Einschränkungen und auf der Arbeit aufbauende eigene Ideen für zukünftige Forschung.","Welche Aussagen aus der verwendeten Arbeit sind wichtig für Ihre eigene Arbeit?","In welchem Abschnitt/Kapitel Ihrer eigenen Arbeit verwenden Sie die Aussagen aus der verewendeten Arbeit?","Auf welcher Seite des verwendeten Artikels stehen die Aussagen, die Sie für Ihre Arbeit nutzen?"]
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[null,"English","Bibliographical \ndata","Journal Impact Factor","Journal ranking\ne.g. in VHB (optional)","Keywords","Object of investigation / research question","Theoretical \nfoundation","Hypotheses","Methodology and data basis","Independent \nvariables","Dependent variables","Key findings","Future \nResearch","Statement in own thesis / assignment","Chapter in thesis / assignment","Page reference in article"]
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[null,"Notes","Publication Manual of the American Psychological Association (APA, 2020) Style: \nArticle Author, A. A., & Article Author, B. B. (Year). Title of article. Title of Journal, volume number(issue number), inclusive page numbers.","The Journal Impact Factor calculation panels represent citation activity in 2019 to items published in the journal in the prior two years; see e.g. https://jcr.clarivate.com/JCRLandingPageAction.action","https://vhbonline.org/vhb4you/vhb-jourqual/vhb-jourqual-3/gesamtliste\n\nAlways take rankings with a grain of salt!","Partially named by authors, moreover to be defined by yourself.","The defined goal of tyour own thesis project in relation to the current state of science, the chosen methodology and the current discourse. ","The aim of a theoretical background is to explain the underlying theories and to (descriptively) show their most important components in the context of one's own scientific work . ","A proposed explanation for a phenomenon that can be tested; based on previous observations that cannot satisfactorily be explained with the available scientific theories. ","The totality of all scientific methods and established procedures.","The variable that is manipulated and proven to work\n(e.g. amount of sugar in coffee: the sugar is the independent variable).","This variable is the event that is expected to change when the independent variable is manipulated\n(e.g. amount of sugar in coffee: taste is the dependent variable).","The most important results of an academic article and/or an experiment","Possible limitations and own ideas for future research based on the paper.","Which statements/results  from the work used are important for your own assignment?","In what section/chapter of your own work do you use the statements from the perpetuated work?","On which page of the article used are the statements you use for your work?"]
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[null,null,"Beispiel / \nexample:"]
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[null,null,"Dennis, C., Papagiannidis, S., Alamanos, E., Bourlakis, M. (2016):\nThe role of brand attachment strength in higher education.\nJournal of Business Research, August 2016, Vol.69(8), pp.3049-3057.","4.874 \n(Impact Factor of the Journal of Business Research in 2019)","Journal of Business in VHB: B (on an A (best) to D (worst) scale)","e.g.:\nHigher education institution;  University;\nBrand image;\nBrand attachment strength;\nBrand equity;","Research on the effect of university branding on students'/graduates' commitment, satisfaction, trust, and brand equity: \n\nTo examine the influence of HEIs' brand identity, brand meaning, and brand image on brand equity as a result of forming strong attachment, commitment, trust, and overall satisfaction from the vantage point of students and graduates","e.g.:\nCustomer-based brand equity and relationship marketing framework introduced by Jillapalli and Jillapalli (2014);\nBrand image;\nResearch in the branding field (see work by Alwi & Da Silva, 2007; Chaudhuri, 2002; Escalas & Bettman, 2005; Goi, Goi, & Wong, 2014; Jillapalli & Jillapalli, 2014; Keller, 1993, 2001; Park, MacInnis, Priester, Eisingerich, & Iacobucci, 2010; Yoo, Donthu, & Lee, 2000);\nCustomer satisfaction;\nCommitment;\nBrand identity;\n\n","H1. Perceived quality has a positive effect on HEI (a) brand image, (b) brand meaning, and (c) brand identity.\nH2. Reputation has a direct effect on HEI (a) brand image, (b) brand meaning, and (c) brand identity.\nH3. HEI (a) brand identity, (b) brand meaning, and (c) brand image have a positive significant effect on attachment strength between a student or graduate and the institution.","Online survey with students and recent graduates (n = 605) in the United States;\n605 valid responses (75.6% response rate); \nThe data collection took place in December 2014;\nThe sample consisted of students currently studying for an undergraduate degree either full time or part time and recent university graduates;\n\nA three-item, seven-point scale adapted from Jillapalli and Jillapalli (2014) defined and measured perceived quality;\nStructural equation model (SEM);","e.g. \n(i) the number of positive claims about the university; \n(ii) scores on the reputation of teaching quality; \n(iii) the scores on the university’s disciplinary profile.","e.g. \nstudent satisfaction","The findings indicate that brand meaning is the main antecedent of brand attachment strength that affects satisfaction, trust, and commitment as well as brand equity. \nThe effect of the brand attachment antecedents on satisfaction is stronger for current students whereas the effect of brand attachment antecedents on commitment is stronger for recent graduates. \nThe effect of attachment strength on brand equity is also stronger for recent graduates.\nThese results for US universities suggest that brand image and brand identity do not affect attachment strength and, further, brand identity does not affect commitment. ","Study the actual components of brand characteristics in greater depth by concentrating on specific HEIs.\nInclude ranking information about the institutions which can complement the data set with external reputation indicators as well as the influence of rankings on HEI's perceived quality. \nInvestigation of the causal effects of strategies to influence, for example, brand image and student satisfaction in a longitudinal study.;\nFocus on the things that matter most for students in their choices of university, so that universities can adjust their brand images and identities and accordingly build brand equity;\nTo examine the relative difference between online and offline channels in developing the institutional brand and  highlight which channels can play major roles and can have a lasting impact in relation to branding strategies;\nFuture work could shed light on the role of specific demographic (e.g. gender) and socioeconomic (e.g. income) characteristics in relation to university branding,whilemaking comparisons with other countries will be extremely useful too;","e.g.:\n\"Dennis et. al (2016) state that the effect of the brand attachment antecedents on satisfaction is stronger among current students…\"","e.g., page 21","e.g. page 3053"]
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[null,"Format","https://www.wiso.uni-hamburg.de/fachbereich-sozoek/professuren/lopatta/archiv/vorgaben-wissenschaftliches-schreiben.pdf"]