Eye tracking is a sensor technology that allows for the precise measurement of eye movements. This makes it possible to draw conclusions about attention, concentration, fatigue, awareness, or other mental states. This information can be used to gain deeper insights into human behavior.
All 30 participant workstations in the WISO Experimental Lab are equipped with eye-tracking technology. The eye-tracking software tobii Studio is linked to the experiment software z-Tree and can be integrally controlled. From the point of view of the test subjects—after a short period for alignment and calibration—the eye tracking takes place in the background during the economic experiment.
The screen-based eye trackers in the WISO Experimental Lab record the test subject’s eye movements at a stable 60 Hz. The compact, research-oriented and tested systems are ideally suited to laboratory studies.