Dipl.-Sozw. Katrin Fritzmann
Wissenschaftliche Mitarbeiterin
Fakultät Wirtschafts- und Sozialwissenschaften
Professur für Entrepreneurship und Innovation
Welckerstraße 8
20354 Hamburg
Raum 5.16
Tel.: 040-42838-8703
E-Mail: katrin.fritzmann[at]wiso.uni-hamburg.de
Sprechzeiten: nach Vereinbarung
Since April 2010 Katrin Fritzmann is a PhD student and academic assistant at the Institute of Entrepreneurship and Innovation. Katrin received a diploma in social sciences from Friedrich Alexander University of Erlangen-Nürnberg, majoring in marketing, statistics and market information systems. In her diploma thesis, she analyzed the impact of involvement on pricing implications of the country-of-origin effect. Katrin gained work experience in the field of market and consumer research and marketing consulting. Her current research interests include the influence of design innovations on consumer product preferences.
Veranstaltungen im WiSe 2011/12:
- Interdisziplinärer Grundkurs (IGK) 1 - Strategien und Instrumente im Marketing