Forschung

Talke, K.; Snelders, D.: Information in Launch Messages: Stimulating the
Adoption of New High-Tech Consumer Products, Journal of Product Innovation
Management (im Druck).

Talke, K.; O’Connor, G.: Conveying Effective Message Content when Launching
New Products, Journal of Product Innovation Management, 28 (6): 943-956.

Talke, K.; Salomo, S.; Kock, A.: Top Management Team Diversity and Strategic
Innovation Orientation: The Relationship and Consequences for Innovativeness
and Performance, Journal of Product Innovation Management, 28 (6): 819-832.

Hultink, E.J.; Talke, K.; Griffin, A.; Veldhuizen, E.: The Role of Data Quality in
Efficient NPD Information Processing, IEEE Transactions on Engineering
Management 58 (2): 199-211.

Schifferstein, H.; Talke, K.; Oudshoorn, D.: Can Ambient Scent Enhance the
Nightlife Experience?, Chemosensory Perception, 4 (1/2): 55-64.

Talke, K.; Salomo, S. and Rost, K.: How Top Management Team Diversity affects
Innovativeness and Performance via the Strategic Choice to focus on Innovation
Fields, Research Policy, 39 (7): 907-918.

Talke, K. and Hultink, E.J.: Managing Diffusion Barriers When Launching New
Products, Journal of Product Innovation Management, 27 (4): 537-553.

Talke, K. and Hultink, E.J.: The Impact of the Corporate Mindset on New Product
Launch Strategy and Market Performance, Journal of Product Innovation
Management, 27 (2): 220-237.

Talke, K.; Salomo, S.; Wieringa, J. and Lutz, A.: What about Design Newness?
Investigating the Relevance of a Neglected Dimension of Product Innovativeness
Journal of Product Innovation Management, 26 (6): 601-615.

Salomo, S.; Talke, K. and Strecker, N.: Innovation Field Orientation and its Effect
on Innovativeness and Firm Performance, Journal of Product Innovation
Management, 25 (6): 507-592.